The
Affiliate Payload Core Manual
The Affiliate
Payload Core Manual was written by Alex Goad and Saj P. If you have
never
heard of Saj before, then you may know that Alex Goad is the man behind
The
Four Tier Annihilation Method which caused a gigantic stir in the
internet marketing community with rave reviews at every turn (and not
just the phony, two paragraph reviews but real forum reviews too!).
However,
that
should not really count towards the merit of this product, as you can't
make a decision about a totally new product based on the success of an
old one.
The
"Secret" Isn't Actually
A Secret At All...
As
soon as we
read the first few paragraphs of the manual, we realized that all this
"secret method" stuff wasn't actually completely secret at all,
certainly not on an overall level. What Alex and Saj are divulging is a
different type of affiliate marketing that focuses on CPA offers, along
with other variations of CPA marketing.
CPA
is indeed
a very powerful way to clean up as an affiliate, but is not exactly
unheard of. Perhaps to the new marketer, this stuff all seems new and
unique, but to the more experienced amongst us, making money with CPA
offers as well as normal affiliate offers is no biggie.
...Or
is it?
If
you're
unfamiliar with CPA offers, you might not take to this guide too well
at first. However, if you go in with an idea of what CPA is and how it can
make a lot of money for everyday affiliates, then you will be better
positioned to really hit the ground running.
What are CPA offers anyway?
CPA
offers are simply a way to earn a
few bucks by sending people to a big company's lead capture/opt in form
to join their huge database or mailing list.
So
it makes
sense for them to pay other people a few bucks in exchange for a
targeted prospect that they can try and sell more of their stuff (like
TV's, iPods, Film tickets, Holidays etc...).
So
whereas in
the world of traditional affiliate marketing you had to try and convert
a visitor into an interested prospect, then into an actual buyer...with
CPA offers it is as simple as getting them to put their name and/or
email address into an online form and hey presto! you've just earned a
few dollars (sometimes a lot more, depending on the type of
business/company you're promoting).
But if it were that easy, we'd all be doing it right?
Part
of the reason why we're not
actually making money this way is
down to the following:
1. We
don't know which offers to promote
2. We
are still weary of the whole potential of CPA marketing
3. We
see it as too low a profit margin to be worthwhile
4. We
don't know how to get traffic to the offers
These problems
plague us all with anything new (and sometimes with really old
affiliate marketing methods too!). So the question is, can this new
guide offer us the information we really need to bust through these
barriers? Can Affiliate Payload make the lesser known methods of
affiliate marketing accessible?
If
they can, they
we can enjoy better conversions, as we don't have to try and actually sell
anyone anything...we just need
them to provide their contact details
I
Hope You Like Reading...
When
we first
got inside Affiliate Payload we saw tons of accompanying videos and our
eyes lit up with relief. After all, we know that some people prefer to
read a book, but others like videos to show step by step what to
do.
However,
when we watched the intro video, Saj P quickly pointed out that the
videos
were simply meant to act as a backup and reminder of the written
material.
Now,
this
isn't exactly a big deal and actually we thought it was a nice
touch...but we were hoping for more on the video side of the product.
But
actually, we can already see that's the reason why there is an upsell
to
the full, comprehensive video version.
Bottom
line
is this: There is so much
material in the Affiliate Payload
written manual that unless
you print if off and are willing to
read a bit everyday, then forget it!
On
the plus
side, even from reading the first few chapters, you can immediately see
that the written material is covering new grounds when it comes to
affiliate marketing.
Bad Points
As you know
by now, or as you'll soon learn, we don't write those cheesy one sided
reviews. We pick out the truth and the bad sides and let you, the
reader, make a balanced decision. Therefore, it's time to pick apart
this product and bring the ugly side of Affiliate Payload out into the
light.
Not So Fast
First
of all,
when reading the sales page we seemed to get the impression that what
we were about to learn would be quick and easy.
Now
some of the methods are fairly quick (will take a few days to
set up) but some will take a few more days, at least a day of research
and some, well some will take a month or so to get rolling.
Still,
you
have to keep things in perspective here. Think how long it takes to set
up an offline business. It could be years before you actually start
making sales, if at all!
Ultimately,
it comes down to experience.
A
totally new
person to internet marketing may find that the methods take a few
months to grasp and execute, whereas someone who is familiar with
internet marketing, setting up offers, doing keyword research etc, will
find the material pretty much pick up and play...even if it still takes
a week or so to actually start seeing profits in most cases throughout
the guide.
Most of the initial work
is more to do with setting up various accounts and waiting to get
accepted into networks. There could be a little hassle when it comes to
being rejected (unlikely, and they show you what to do with this
scenario anyway). But once you've got one system set up, the profits
you make will more than pay for an outworker to do the grunt work on
new applications and menial tasks, so you really do need to look at the
bigger picture here and stick with it.
There Will Be Some Costs
The
next
thing that struck us was that the majority of the methods will require
some (but not a lot of) advertising costs. Sure, if you follow the
guide properly then you'll be making those advertising costs back
pretty quickly, but the problem we found was that you might have to
shuffle some of the methods around from the way they are presented in
the guide, particularly if you want to start off with no money at all.
Don't
think we are talking about thousands here, but you will need the
smallest acorn
to grow the oak tree, so be prepared to place a small amount of spare
cash upfront into advertising costs.
Yes,
there
are free methods that simply require your time and nothing else (until
you can scale it up and outsource the work or move onto the paid
methods once you're making profits), but we thought you should be
warned
that roughly 70% of the methods you'll learn will involve spending
money to make money.
Again,
do
things as instructed and you'll be fine. However, this particular
aspect does make us wonder if this is the right guide for complete and
utter internet marketing new comers to be using. From re-reading the
sales page, it seems that utter newbie's are not the main focus of
their sales pitch anyway, clearly it seems more aimed at struggling,
yet familiar affiliate marketers...which is pretty much a
perfect match to the material inside after all.
Some Parts Of The Guide
Are Lacking
There are a few segments
within some of the various sections that we thought were a little weak
in comparison to the rest of the content. For example, there are
numerous spelling errors which made us feel as if this guide was rushed
out there. There's no excuse for that, but then again we must admit
that
we're not buying a novel here...we're buying knowledge to make a lot of
money.
PPC hot water
There is one section which
talks about bidding on brand keywords via PPC advertising, which we
thought could be a little misleading to the lesser experience marketer.
For example, the fact is that bidding on brand keywords (models, makes,
names, logos, slogans and even domain names) can land you in a lot of
hot water unless you have already checked first (which they do advise
you to do of course). The point is, this requires careful treading and
sometimes a long winded plea with a company to allow you to bid on such
terms.
It can't all be
the most important part!
Another thing we noticed as we worked through the guide
was that more than one chapter begins with
"This section is the most important part of the guide"...which makes
you feel a little misguided as to what really
is the most
important part of the guide. This also goes along with some additional
(and highly unnecessary) hypey wording in the guide itself. As we read
some of this guide we thought "Hey man, you've sold me once, I
don't need to be sold again...!".
Could use a little more
info on PPC
Most of the techniques are
very extensive, but there is one section that delves into PPC
advertising and how to combine the immediate traffic and targeted
benefits of PPC advertising with the Affiliate Payload tactics. This
section feels a little light on the ground, particularly when you know
how easy it is to get burned with PPC advertising.
If you do decide to deploy
that particular method (which is one of many) then make sure you do a
little extra homework on creating successful PPC campaigns first. They
do recommend Perry Marshal's guide to Adwords (Google's PPC platform)
which is certainly a good recommendation. In fact, even
Perry's free newsletter is very useful for PPC marketers too, so
remember to check that out if you decide to run with that particular
method.
For people who have used
PPC before and have a basic grasp, then this section will blow your
mind when you combine it with the Affiliate Payload system.
Warning: May sometimes
need to use your brain!
We also found that in a few
places, you were left to ponder the possibilities and use a little
creative thinking. Whilst we are all for marketers using their common
sense and own minds to get ahead, some people will want nothing left to
creative thinking or imagination. However, this is only marginal in the
guide and by no means suggests that it is not step by step. We can
honestly say, there are enough step by step methods to choose from in
this package that you don't even need an active brain to execute them
with ease, even if they do take some time to set up initially.
They should have worded
the review aspect differently...
We also found that there
are some smaller methods in the guide, which are part of a bigger
overall strategy, to be a little shady. You need to use your own common
sense to avoid getting into trouble.
The one example which made us say this was in Chapter 9,
where they are talking about creating
simple content sites to generate traffic. They talk about different
ways to convert that traffic into buyers and they mention review type
content. This is where they say "Don't have a review of that product?
Simple...just go find one on Google where someone has already reviewed
that product".
That is
suggesting that people plagiarize other people's hard work. But we
think
what they failed to mention is "Look at the types of things being said
about other people's products, and adapt that into your own words".
Nobody likes speculation
Finally, there is one part
where Saj P talks about a certain method using Facebook (which is
absolutely amazing by the way, and we will come to that in a second).
The problem is, he tends to speculate on how much people can earn, with
no real figures or facts to back that speculation up.
Now, he is right in saying
these methods are making people insanely rich, but we do feel that in
the section he is just lacking in facts. This simply means that there
is money to be made (and lots of it too) but he's not sure exactly how
much. We would prefer it if he just came out and said that.
Good Points
There's no question that
clearly, Affiliate Payload has its flaws. But hey, show us a product
that doesn't. The real key for you is working out if the good outweighs
the bad. As an experienced marketer you will know that the following
aspects would have a serious impact on your business, to the point of
almost dropping everything you are currently doing.
So let's take a look at
what works for Affiliate Payload and ultimately, what will work for
your wallet...
Market
research is on a
new level
Don't let anyone tell you
that market research is not the defining moment of any project you do
online. It's the only aspect of your business that can literally make
or break your success...all other aspects can be improved or refined.
If you get the research aspect wrong, you're dust.
Affiliate Payload does
the
job of researching markets really well.
We're not just talking
about their extensive keyword research, but also how to look laterally
across several areas of a market to find literally millions of pathways
to reach the exact people that will be lapping up your easy to convert
CPA offers.
And because they show you
how to easily convert these people into a few bucks at a time, you
immediately begin to see the potential lying in front of you.
You know that rush of
excitement you get when you see money in your reach? Well, that
happened to me after seeing just this one aspect of their guide.
What you'll find is that
they tailor their research to each individual method, so that new ways
of reaching a market that is primed for high conversions is right at
your fingertips.
There are techniques and websites that people are
using that you will no idea about. Certainly from now on, taking a
new approach to market research, right through from keywords to market
analysis to matching the right offers to the right types of
people will make the difference...everything you need to know is here,
and can be applied to any
online business!
High conversion rate +
less preselling + less effort
This is probably the most
potent benefit to the Affiliate Payload system...the fact that you can
expect to make a lot more money per 100 visitors than you would from
trying to presell an eBook or similar high priced affiliate product.
At the end of the day, it
will always be easier to get someone to fill in their name and email
address than it will be to sell them an entire eBook or higher priced
product. In fact, with some of the markets that Affiliate Payload
recommends, you would actually struggle to find a suitable affiliate
product to sell directly anyway!
There really are
still secrets left in the online marketing world!
One of the most impressive
elements found in Affiliate Payload was the media buying section. We've
heard of media buying before, but didn't realize what you could do with
it to make easy money.
If you've never heard of
media buying before, don't sweat it. The guys behind Affiliate Payload
show you a truly frightening way to reach millions of people without
building a website, without creating your own traffic, without even
writing a single word yourself...this was honestly one of the best
parts of the guide and something we are going to deploy immediately.
You know when people say
"There are secret methods that super affiliates are using to make
themselves millions each year whilst you struggle"?...well, we would
not
have believed that hypey nonsense until we read this info on media
buying and the way they show you to combine CPA (and similar) offers
into this little known source of targeted traffic. Truly amazing.
Step by step and
universal
Although we did pick out
some areas that needed a little more meat, the majority of Affiliate
Payload not only covers every detail of what you need to know, but also
does so in a very logical step by step process.
What we also liked about
their guide is that although it is really extensive, you actually don't
need to use every method they cover. You can simply pick out one method
that you like the sounds of and run with it.
They do give you enough
detail to execute each method and what's also great is that almost
everything you learn can be applied to promoting any type of affiliate
product...not just the CPA type offers that they focus on (although,
after reading this guide you'll probably have no need to even think
about promoting other types of offers or products).
The real way to
capitalize
on trends...(Global Hijack Method)
Over the years we have
heard people talk about exploiting current events and passing trends
around the world that are focused on in the media, on TV or in the
news.
However, never before have we actually grasped how people
can make money off these trends.
Furthermore, never before have we realized just how much money people
are making off seemingly "unprofitable" things.
Our eyes were really opened
up to this way of marketing, as revealed in the Global Hijack
Method...particularly when you see how little competition there can be
for the early birds. If you like fresh new projects to work on from
time to time, we are sure you'll really dig this section of Affiliate
Payload.
The
easy way to exploit
one of the world's most visited websites
There is a method called
TTP in chapter 4, which is focused around Youtube and how to truly
exploit the traffic hoarding giant that we all know and love. Again,
marketers have been getting more and more excited about the potential
that Youtube holds, but no-one has really come out and laid it on a
plate until now.
The way Affiliate Payload
shows you how to clean up and rake in easy money from Youtube is
potentially illegal in the wrong hands, but the way they show you to
tap into the traffic and monetization of it all is what makes this
section one of my favourites...and without doubt something that we can
do today, right now in fact!
Aha, so THAT'S how you
make money on Facebook!
Just like Youtube,
Facebook is another sickeningly huge website that gets millions of hits
per day. The best part is, it can be monetized! You may have heard
about this before, but it's likely you've heard the wrong version of
events just like we did.
You see, the truth is that
there is an overlooked goldmine on Facebook that anyone can get a piece
of and it has nothing to do with the version you've been told which is
to run PPC style ads across the network.
Although running ads can
and will work for the savvy and well budgeted marketer, you'll be
stunned at the impact this underground Facebook marketing system will
have on your life.
This section on Facebook
marketing was truly another eye opener for and clearly, we are
starting to accept the fact that Affiliate Payload is not just another
rehashed eBook on affiliate marketing from the late 90's and early
00's.
Chapter 9 is perfect for
internet marketing newbie's
At the beginning we touched
on how we thought that Affiliate Payload is not really best suited for
new comers to internet marketing. However, Chapter 9 is actually an
exception to that rule and can act as the perfect gateway to get the
profit ball rolling so that you can ramp it up with all of the other
methods in a few months' time.
Chapter 9 seems to revert
back to some of the more traditional ways to make money as an
affiliate. The entire chapter is focused on building easy content sites
that are fuelled by free traffic.
This might seem like old
news, but in fact if you are an owner of a few content sites, you will
know that the techniques revealed about creating content that
specifically presell's your visitors in still a refreshing change to
this day.
If you want free traffic
and like building websites (which cost little to no money to create)
then Chapter 9 is a great way to get started. Don't build another
website without discovering Affiliate Payload's proven system to create
content that
sells...after all, that's
all
that matters as an affiliate right?
What we also liked about
Chapter 9 is that there is a great breakdown of all the ways to
interlink different websites, blogs and articles etc, together in a way
that squeezes the maximum amount of traffic out of your content and
mini network of free sites. This was always a confusing area for me,
and always stuck to writing articles as an excuse.
Once you've seen the "map"
of how you need to spread content and interlink your own sites
together, you'll be one step ahead of the masses of grunt workers out
there trying to scrape two pennies together.